Engaging with Gen Z Gamers for Business
About Us
At MetaMinding, we harness the power of artificial intelligence (AI) to connect with Gen Alpha & Gen Z through i-gaming to gather insights, tell brand stories, and create engagement.
Our team of experts delivers innovative solutions that bridge the gap between technology and human experience. We believe in the transformative power of AI to create meaningful engagement and drive impact which is what sets us apart.
Our solutions resonate with Gen Alpha and Gen Z, leveraging their affinity for gaming. We combine cutting-edge technology with a deep understanding of human behaviour, ensuring our digital marketing solutions are effective. Our commitment to ethical AI development, data privacy and transparency make us the trusted partner in the AI gaming space.
Our Services
At MetaMinding, we specialize in creating AI-powered toolkits and applications designed to analyze and interpret player behavior data from i-games. Our solutions bridge the gap between Gen Alpha & Gen Z gamers, game developers and brands.
Customized Solutions
Develop customized games with our MetaMinding Lab storytelling and insights engine and AI knowledge base to help brands expand their reach and engage with Gen Alpha & Gen Z, while improving CRM or with specific business objectives.
AI Solution - New Gen Pulse (Q3 2025)
A proprietary AI platform tool to assist brands in marketing to and collecting insights from Gen Alpha & Gen Z through our game experiences and core system, New Gen Pulse.
Success Stories
Amnesty International
Escape To Freedom is a Roblox game designed to raise awareness of Amnesty International’s work and help people understand the plight of refugees. We allowed Amnesty International to reach over 250,000 unique players in 6 months, with more than 10 minutes of average engagement time with a human rights storyboard and Amnesty International messages, creating a new fundraising channel targeting gamers.
Ocean Park Hong Kong
Successfully launched the Ocean Ambassadors Roblox game that brings marine conservation to the forefront in partnership with Ocean Park. Gamers learn about Hong Kong's unique river ecosystems and the importance of conservation, fostering a sense of environmental responsibility in a fun and engaging way. The game showcases Ocean Park’s iconic attractions and animals like the panda and provides bridging activities to drive footfall to the park.
”Thank you so much MetaMinding team for your energy, commitment, and willingness to work together on this project. Working with you all these months felt like working with an internal team at Amnesty. The way you approached the objectives and your understanding of our brand and mission as an NGO was absolute. The results of the project fill us with pride, and it is a shared success that wouldn’t have been possible without you. A huge THANK YOU. It was a pleasure, truly! You are the best.”
- Daniel Gamboa (Growth and Fundraising Director of Amnesty International)
Milestones
OCEAN AMBASSADORS GAME PREVIEW
Take a look at the preview of Ocean Park Hong Kong's new game, Ocean Ambassadors! This immersive experience brings marine conservation to life through engaging gameplay. Discover how we combine technology and education to create a fun and impactful learning journey. The game aims to increase both online and onsite visits to this iconic park.
SUCCESS WITH AMNESTY INTERNATIONAL
We proudly showcase Escape To Freedom, a game developed for Amnesty International to promote their brand and cause. The highly successful project fulfilled a number of objectives through immersive storytelling, highlighting human rights issues. The next phase of the Amnesty International project is targeted to be released in December 2024.
We are proud to announce that MetaMinding has been accepted into the Cyberport Incubation Program (CIP). A huge thank you to the Cyberport Hong Kong Entrepreneurship Team for this incredible opportunity. We are honored to join the CIP community and look forward to leveraging this platform to drive innovation and growth.
Stay tuned for more updates as we embark on this exciting journey!
METAMINDING IS WITH THE CYBERPORT INCUBATION PROGRAM
2023'S "TALK OF THE TOWN" IT EVENT IN HONG KONG!
MetaMinding was proud to have co-organised the StartmeupHK Festival's opening event - Explore the Innovation Ocean, hosted by Jumpstart Media at Ocean Park Hong Kong.
OUR COLLABORATIONS WITH ROBLOX!
METAMINDING LAB AT MARKET RESEARCH SOCIETY'S GEN Z SUMMIT
Great presentation at the MetaMinding booth by Dr. Jia Zou (VP of Engineering, Roblox China), who was one of the key speakers at StartmeupHK Festival 2023's Explore the Innovation Ocean event.
MetaMinding was invited to present at the prestigious Market Research Society's Gen Z Summit held in London. Co-founder and Chief Insights Officer Dean Edwards spoke about an innovative gaming solution developed for Amnesty International.
Paul Kwan - Tech Mind
A technology leader who transforms complex systems into scalable solutions. Through executive roles at Goldman Sachs, Millennium Partners, and Maybank Kim Eng, Paul has built and scaled robust technical operations globally. His enterprise expertise ensures MetaMinding Lab's solutions meet the demands of world-class organizations.
Jeremy Tang - Business Mind
A strategic force in Asia Pacific business development with significant fundraising achievements for emerging markets and digital platforms. Jeremy's experience in launching and scaling global fashion and luxury brands across APAC brings vital insights to market expansion. His brand strategy expertise and understanding of both traditional and digital retail helps position MetaMinding Lab for sustainable growth.
Ardy Lee - Product Mind
A visionary executive bridging brands with metaverse-native consumers. As a technology pioneer, Ardy has transformed IP for ViacomCBS and MTV into immersive experiences, while leading GZTech Group's hardware innovations. His 15 years of leadership in China's tech sector brings together creativity and strategic thinking to shape next-generation digital experiences.
MML AI Lab (China) - Developer Minds
The Zhongshan China development team at MetaMinding's AI Lab leads AI innovation by developing technologies, applications, and infrastructure while spearheading an upcoming AI solution platform that integrates advanced algorithms, AI models, and analytics to deliver cutting-edge solutions. Their expertise and forward-thinking approach ensure innovative, impactful AI solutions that blend seamlessly with game design to create engaging experiences for players worldwide. At MetaMinding, we are proud to have such a talented, dedicated team driving our AI initiatives.
Stephen Magora - AI Mind (Advisor)
Currently serving as Managing Director at Citigroup UK, Stephen leads IA Strategy and Research & Engineering Labs, driving enterprise-level AI innovation. His journey through Credit Suisse's Global Data Labs and pioneering work in banking regulatory frameworks brings critical expertise to our AI solutions. His leadership in data transformation ensures our platform meets the sophisticated demands of global enterprises.
Our Team
Dean Edwards - Insights Mind
A market research veteran with three decades of experience across Asia Pacific. As former Chairman of the Market Research Society of Hong Kong and leader at major research firms, Dean brings deep understanding of consumer behavior and market dynamics to our platform development. His expertise helps bridge cultural and generational gaps in the digital age.
Sam Huckaby - Game Mind
Sam was selected for the prestigious U.S. Roblox Internship program and has extensive experience in game development having created over 15 highly successful Roblox games. He has built a large player and developer community that MetaMinding can leverage. Sam's game design and development skills are a great asset to MetaMinding Lab. His technical expertise and creative ideas ensure games work and integrate smoothly with our AI platform.
MetaMinding Game x NGO Journey
How MetaMinding's solution addresses 5 NGO challenges?
October 19, 2022, at 1900 CET after the Reimagining Fundraising Award ceremony at the International Fundraising Conference 2022 Netherlands.
Videos
Immersive AD + MetaMinding Game
How to bridge the existing Web2 elements with an immersive Web3 environment to reconnect with the Gen Alpha & Gen Z?
MetaMinding's game client showcase trailer
MetaMinding uses different immersive experiences for different clients.